Tuesday, 5 April 2011

Sass & Bide Show - LONDON FASHION WEEK A/W"11


The Australian design duo, Sarah-Jane Clarke and Heidi Middleton showered their audience with colour and excitement at LFW 2011 as their A/W”11 collection, “Boogie and the Historymaker,” undoubtedly made history. Far, far away from their monochrome rock and roll circus of last year, models stepped out exuding vibrancy and confidence. It is almost impossible to draw your eyes away from the attention-grabbing electricity of the show, as it pumped through every silk jumpsuit and sexy mini-dress!
Australia’s rich indigenous culture was embodied in the patterns and textures with fierce-faced models pelting down the runway, appearing as “Lady-like Urban Warriors”, which was the inspiration for the piece. This beautiful collision of magenta, coral and fuchsia, tinged with a calming beige was inspiringly printed on draped trousers and flowing separates, providing the perfect base for Sass & Bide’s unique embellishment. Flirty and fun straw-like raffia added to the earthy feel of the collection and found its way onto many dramatic collars and skirts. The clothing falls effortlessly and it is truly amazing to see how what was essentially draped cloth, had been placed with precision and yet still managed to capture the free-spirited nature of indigenous Australian heritage.
This collection has pushed Sass & Bide out of their monochrome comfort zone and into a plethora of colour! We are in full support of this bold move over the rainbow and hope to see more of the same from this dynamic duo in future.

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